S.I.L.K. Technology®

To prevent negative effects of a damaged online reputation in an efficient way, the software engineers of White Canvas® developed S.I.L.K. Technology®. This registered technology is based on the Google Spiders and can be divided into four different phases.

S.I.L.K. Technology®

SEARCH

The S.I.L.K. system monitors the web 24/7 to search for new items that relate to the agreed search term (your company, personal name or your brand).

IDENTIFY

Our reputation analysts evaluate the new search results to determine whether they are positive, negative or neutral and determine the steps that need to be taken based on the exact content and strength of the result.

LOWERING RANKING

Research indicates that 98% of Google-users only look at the first page in Google. The S.I.L.K. system is aimed at pushing down the misleading and negative search results in Google. If the search results are on the second or third page, they are hardly noticed.

KEEPING THEM THERE

It is important to continue monitoring for a while and to control the results in Google, to take direct steps if the Google Spiders crop up the negative search results again. This maintenance is an integral part of S.I.L.K. Technology®.

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